Course announcements

  • Training content for the SAP SuccessFactors customer courses is provided via the SuccessFactors Administrator Learning Center (SFALC). If you do not currently have access to the SFALC, please follow the step by step instructions in theaccess guide. Please note, you must be a licensed SuccessFactors customer in order to access the SFALC. This content is also available in the HR Solution Edition & Professional Edition of the SAP Learning Hub.
  • The SAP SuccessFactors Recruiting Marketing Administration course is designed to support various user roles in implementing the company’s recruiting strategy. Recruiters learn how to use features within Candidate Relationship Management (CRM) to source and communicate with candidates who have joined the company’s Talent Community or completed a form on the career site. Recruiters access the Candidate Profile to review a candidate’s qualifications, see which jobs they have applied to, send email and review email already delivered, add the candidate to Talent Pools, and more. Recruiters can also “follow” up to 100 candidates using the Activity Tracking feature. Recruiters send targeted email campaigns to engage with candidates in Talent Pools. Recruiters also learn how to quickly generate a tracking link before manually posting jobs to online sources. Talent Acquisition Leaders learn how to generate reports in Advanced Analytics to evaluate trends in source performance, which allows the organization to adjust their media spend. Administrators learn how to use Career Site Builder to make instant updates to their CSB career site, and support recruiting initiatives by creating content for internal candidates, creating data capture forms, customized landing pages, email layouts, and more.
  • This course is available as a handbook or as an eLearning via the SFALC and SAP Learning Hub. It is also available for purchase as private instructor led delivery (customer-specific training). For more information, please contact your local SAP Education team.
  • The SAP SuccessFactors Recruiting Marketing Administration course provides an overview of the concepts and terminology associated with the administration and usage of SAP SuccessFactors Recruiting Marketing functionality. Administrators will develop a working knowledge of this model for use in implementing the organization’s recruiting strategy.
  • Self-paced offering: Estimated duration is 15 hours
  • Private ILT/VLC: Estimated duration is 3 days
  • Public VLC: Estimated duration is 3 days, 5 hours per day


  • Describe the core components for SAP SuccessFactors Recruiting Marketing
  • Describe the integration points between Recruiting Marketing and Recruiting Management
  • Maintain correct formatting of your job postings
  • Work with the Media Team to maximize your recruiting efforts
  • Demonstrate the Candidate Experience from your Recruiting Marketing Career Site
  • Describe the Page Types and Page Components available with Career Site Builder
  • Manage your CSB Career Site: content, images, colors, fonts, translations, and so on
  • Search across candidates and employees to source open positions
  • Determine recruiter effectiveness by creating trackable URLs for job postings and campaigns
  • Communicate with prospective candidates using targeted campaign emails
  • Generate reports from the Recruiting Dashboard and Advanced Analytics to drive recruiting decisions
  • Use Candidate Relationship Management features such as Data Capture Forms, Talent Pools, and Email Campaigns to nurture, attract, and hire top talent


  • Business Process Owner / Team Lead / Power User
  • Recruiters, Talent Acquisition Leaders, Marketing professionals, Business Analysts, HRIS Administrators, Data Managers



  • HR800– Introduction to SAP SuccessFactors Administration


  • HR835– SAP SuccessFactors Recruiting Marketing Project Team Orientation (PTO)
  • An Introduction to SuccessFactors Solutions (free from openSAP)
  • ACT1CL– SAP Activate Methodology: Introduction

Course based on software release

  • SAP SuccessFactors Recruiting Marketing


  • Introduction
  • Job Data Formatting and Job Distribution
  • Career Site Builder (CSB)
  • Manage Career Site Builder (CSB) Sites
  • Advanced Analytics
  • Candidate Relationship Management (CRM)
  • Activity Tracking and Dashboard
  • Recruiting Dashboard