Customers today are savvy, fickle, and demanding. How do retailers grow profitably in these challenging times? By transforming the business to deliver unified, personalized customer experiences that engage and drive loyalty.To remain relevant, retailers need to provide localized and personalized interactions with compelling choices. Furthermore, the store experience must evolve to attract and keep customers. A fresh view of connected customer engagement is necessary to create differentiated value.Leading retailers are utilizing SAP technology and software to deliver personalized customer experiences, as well as increasing operating efficiencies to reduce costs and run better.