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C_HYMC_1802 – SAP Certified Technology Associate – SAP Marketing Cloud (1802) Implementation | SAP Certification Exam Prep


Level: Associate
Exam: 80 questions
Delivery Methods:SAP Certification for Exam Preparation (PDF Format)

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C_HYMC_1802 – SAP Certified Technology Associate – SAP Marketing Cloud Implementation

Level: Associate
Exam: 80 questions
Delivery Methods:SAP Certification with regard to Exam Preparation (PDF Format)


Description

  • The “SAP Certified Technology Associate – SAP Marketing Cloud Implementation” certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.


Topic Areas

Please see below the list of topics that may be covered within this certification and the courses that cover them. Its accuracy does not constitute a legitimate claim; SAP reserves the right to update the exam content (topics, items, weighting) at any time.


Consumer and Customer Profiling> 12%

Explain the data model and how to enhance the data model, outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.

  • HY760 (SAP MARKETING CLOUD )
  • Features & Configurations Videos

– OR –

  • HY760E (SAP MARKETING CLOUD )
  • Product Documentation


Segmentation and Campaigns> 12%

Explain the technical foundation of segmentation, the core features of Segmentation Builder, and evaluate the types of focus on organizations; make clear the concept of strategy groups and their activities, the possibilities of creating customized strategy content material, the options available for performing promotions, and set up focus on organizations to promotions.                      

  • HY760 (SAP ADVERTISING CLOUD )
  • Functions & Designs Videos
  • Software Help

– OR –

  • HY760E (SAP ADVERTISING CLOUD )
  • Product Paperwork


Onboarding and getting started8% instant 12%

Make clear the components, functions plus authorizations plus activities implelented in 2 tier scenery of Marketing Cloud

  • HY760 (SAP ADVERTISING CLOUD )
  • Software Help

– OR –

  • HY760E (SAP ADVERTISING CLOUD )
  • Software Help


Integration plus Data Upload8% instant 12%

Make clear the concepts whenever integrating SAP Advertising Cloud with other solutions like Cloud meant for Customer, SAP Commerce Cloud etc . Furthermore Know how to keep an eye on integration errors, the obtainable regular integration scenarios. Setup integration scenarios, and the methods to integrate ERP in context of Marketing Reference Administration.              

  • HY760 (SAP ADVERTISING CLOUD )
  • Integration Guideline

– OR –

  • HY760E (SAP ADVERTISING CLOUD )


Operations Tasks8% instant 12%

Create Advertising Permissions Inspections plus configure workflows for business objects; make clear the choice meant for anonymizing contact information, the advertising objects lifecycle administration, the concept of consumer plus part administration, and the option to customize utilizing the Self-Service Configuration UIs.

  • HY760 (SAP ADVERTISING CLOUD )
  • Functions & Designs Videos
  • Software Help
  • Operations Guideline

– OR –

  • HY760E (SAP ADVERTISING CLOUD )


Extensibility8% instant 12%

Make clear varous extensibility options plus methods to apply them

  • HY760 (SAP ADVERTISING CLOUD )
  • Extensibility Guideline

– OR –

  • HY760E (SAP ADVERTISING CLOUD )
  • Software Help


Advertising Analytics< 8%

Make clear the advantages of the behavior insight software, the advantages of white-colored space analysis, the abilities in the Advertising Professional Dashboard, the concept of CDS Opinions, the BusinessObjects Cloud associated analytics, embedded analytics, extensibility of CDS opinions plus questions in embedded analytics, plus Insight meant for Sales.      

  • Software Help


Advertising Planning< 8%

Make clear the concept of the advertising work schedule, the process of spending budget planning, the create of the planning design, the part of marketing places, the process of devote planning & administration, the options to load actuals plus commitments through external systems, the concept of advertising sorts, plus customization options.    

  • Software Help


Commerce Advertising< 8%

Summarize the provide suggestions, product suggestions, plus personalize segmentation meant for webshop scenario; setup the recommendation versions plus utilize the suggestions; demonstrate the concept of re-marketing situations.

  • Program Assist


Marketing and advertising Head Supervision< 8%

Assess the 2 main several treatments (global/ad hoc) to lead supervision; demonstrate the process of identifying a brand new head phase, information replication among SAP  Marketing and advertising Impair in addition to SAP  Impair to find Client, in addition to achievement confirming.          

  • Program Assist

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C_HYMC_1802 - SAP Marketing Cloud Implementation

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C_HYMC_1802 - SAP Certified Technology Associate - SAP Marketing Cloud (1802) Implementation

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